Simone Zeefuik is an Amsterdam based writer and organizer whose work focuses on imagery, representation, anti-Blackness, digital archives and the illegalized members of the Black communities in the Netherlands. In October 2016 she launched #RewriteTheInstitute. This voiceful, digital, as-we-grow archive critiques the language Dutch institutes use to describe Black people and their lives, communities, cultures, traditions, histories, current realities and/or futures.
The first digital archive she initiated, entered the Twittahrena in 2013 and carried the hashtag #BlackNL. The tag was used to file documents, articles and interviews that illustrate the lives and pasts of the Black communities in the Netherlands. Since then she co-initiated #DecolonizeTheMuseum and #UndocumentedNL.