Billy Apple®
A History of the Brand
31 May – 13 September 2009

Revealed/Concealed
26 June – 13 September 2009

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Contact Witte de With for more / other images or information press@wdw.nl or +31 (0)10 4110144.

Signature Piece , 1962-3
Offset lithography on canvas
Photograph [portrait]: Robert Freeman
Installation photo Witte de With 2009: Bob Goedewaagen

Study for Epitaph , circa 1970
collage and ink on paper
Installation photo Witte de With 2009: Bob Goedewaagen

Neon (red) Signature , 1967
Neon gas, glass tube
Installation photo Witte de With 2009: Bob Goedewaagen

A History of the Brand: London, New York, Auckland, www.billyapple.com, 2005/2009
Image: UV impregnated ink print on canvas
Text: acrylic on canvas
Installation photo Witte de With 2009: Bob Goedewaagen

2 Minutes 33 Seconds (red) , 1962
Painted bronze
2 Minutes 33 Seconds (green), 1962
Painted bronze
Gift of the artist with the assistance of Alan Gibbs and Jenny Gibbs, 1991
Auckland Art Gallery Toi o Tamaki
2 Minutes 33 Seconds (gold) , 1962
Gold plated bronze
Courtesy of the Jennifer Gibbs Trust
Installation photos Witte de With 2009: Bob Goedewaagen

From the Collection series, from left to right:
From a Private Collection, 1991
Acrylic on canvas
Courtesy of a Private Collector
From The Jenny & Alan Gibbs Collection, 1988
Acrylic on canvas
Courtesy of the Jennifer Gibbs Trust
From The Jenny Gibbs Collection, 2006
Acrylic on canvas
Courtesy of the Jennifer Gibbs Trust
From The Mike Wilson Collection, 1965/2006
Serigraph on paper
Courtesy of Mike Wilson
Installation photo Witte de With 2009: Bob Goedewaagen

Hip , 2005
acrylic on canvas
Courtesy of Peter & Sally Herbert
Installation photo Witte de With 2009: Bob Goedewaagen

From left to right:
I.O.U. (untransacted) , 1987/2009
Acrylic on linen
Bartered (untransacted) , 1984/2009
Acrylic on linen
For Sale , 1961
Letterpress on canvas
Installation photo Witte de With 2009: Bob Goedewaagen

Join our union, Jack! Poster for Young Commonwealth Artists 1962 exhibition
1962
Offset lithograph on paper
Courtesy of the artist and Sue Crockford Gallery

2. Photo of Billy Apple®
2008

From The Jenny & Alan Gibbs Collection
1988
Acrylic on canvas
Courtesy of the Jennifer Gibbs Trust

I.O.U. (untransacted)
1987/2009
Acrylic on linen
Courtesy of the artist and Sue Crockford Gallery

From The Mike Wilson Collection
1965/2006
Serigraph on paper
Courtesy of Mike Wilson

Auckland Regional Council, 2003 on Paid: The artist has to live like everybody else
1987
Invoice mounted on lithograph on paper
Courtesy of Alister Harlow

Revealed/Concealed
2009
interior billboards: text and floor plan; wall-mounted cut vinyl; each 3470×1880; floor plan scale 1:10
Photo: Bob Goedewaagen

‘If you wipe a dirty spot off a wall you’ve removed it, but you haven’t eliminated it.
You’re stuck with a dirty rag you didn’t have before.’
1 March 1971
Cut vinyl lettering, galvanized steel bucket, cloth, cleaning product. 990×375; quote reproduced from Serpentine Gallery publication: From Barrie Bates to Billy Apple 1960–1974, Arts Council of Great Britain, London, 1974
Photo: Bob Goedewaagen

Censure Realised, Brooke / Gifford Gallery
Christchurch, 1979
Bromide black & white photographic paper and red ink; 900×500 (framed 1030×620); removed offending item: door panel ; 970×610×5; removed offending item: skirting board; 75×2030×20
Photo: Bob Goedewaagen

The Artist Has To Live Like Everybody Else ©
Billy Apple, 1985
location: Opposite Centraal Station Rotterdam, on the corner of Weena and Kruisplein
Photo: Bob Goedewaagen

(tif format in high res available on request)

Witte de With, Center for Contemporary Art