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Gardar Eide Einarsson, Untitled (Those in Power), 2005
Vinyl text on wall
Courtesy Standard (Oslo)
Untitled (Those in Power) 2005
In his paintings, drawings and wall texts, Gardar Eide Einarsson uses signs that circulate in contemporary society. These signs might come from mainstream culture ? appropriating logos of corporations ? as well as from subcultures, using for example the forms and languages of graffiti. As he puts it, he is interested in the various possibilities of approach that art conveys: ?[Art] provides the possibility of both an immediate (and sometimes even bodily) effect, perhaps similar to music, and a long-term analytic effect, which is perhaps more akin to textual production.? Einarsson attempts in his works to short-circuit this process, especially by using texts as visual entities.
In the wall text Untitled (Those in Power), the artist addresses an ambiguous message to us, functioning as a kind of ambivalent truism, which plays with the stereotypes of the relationships between power, morality and insanity. The message seems to be intended both for the viewer and for the institution in which it is displayed.
Biography Gardar Eide Einarsson (Oslo, Norway, 1976)
Gardar Eide Einarsson lives and works in New York City. His paintings, drawings and wall texts use everyday signs that circulate in contemporary society. Ranging from corporate logos to graffiti, he is interested in the various possibilities of text as a visual entity. Recent solo exhibitions include Rotating Views #1, Astrup Fearnley Museum of Modern Art, Oslo (2009); No Chaos, Damn It! , Standard, Oslo (2008); All My Friends Are Dead, Honor Fraser, Los Angeles (2007); and South of Heaven, Kunstverein Frankfurt, Frankfurt (2007). Recent group exhibitions include Rank Xerox, Bergen Kunsthall, Bergen (2003); Osculum Infame, Nordic Institute for Contemporary Art, Helsinki (2001); Notes From the Underground, Galleri 21:25, Oslo (1999); Einarsson, Rhodes, Whitney, Team Gallery, New York (2009); That was then…This is now, PS1, New York (2008); 2008 Whitney Biennial, Whitney Museum, New York (2008); Street: behind the cliché, Witte de With, Rotterdam (2006); Theater of Life –Rhetorics of Emotions, Stadtische Galerie im Lenbachhaus, Munich (2005); and Populism, Stedelijk Museum, Amsterdam, National Museum of Art, Oslo/ Contemporary Art Centre, Vilnius; Frankfurter Kunsverein, Frankfurt (2005).

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