New York-based writer and artist Emily Segal reads excerpts from her novel-in-process, which is currently on view in Foreword. She is joined by artists Calla Henkel and Max Pitegoff to discuss both the texts and the exhibition, as well as ideas around ‘shared fictions' and creative economies.

Emily Segal (1988) is an artist and brand consultant based in New York and former creative director at Genius. She co-founded K-HOLE, the trend forecasting group and art collective. Previously, she was a strategist for corporate branding projects and a contributing editor at the contemporary culture magazine 032c in Berlin. She has lectured about branding and culture at the DLD conference, MoMA PS1 (New York), Serpentine Gallery (London) and TEDxVaduz, among others.

Para | Fictions

Foreword is presented as part of Para | Fictions, a cycle of sustained investigations taking as its focus the relationship between literature and visual art through the practice of ten artists; Daniel Dewar & Grégory Gicque, Calla Henkel & Max Pitegoff, Mark Geffriaud, Laure Prouvost, Oscar Santillan, Dineo Seshee Bopape, Lucy Skaer and Rayyane Tabet. Each project on display presents a different artistic methodology, constituting a combination of each artist’s visual interests and literary underpinnings, to seek the viability of repositioning ‘reference’ as ‘form’, ‘translation’ as ‘co-authorship’.

—Supported by

AMMODO